‘Almost as Byron as Byron.’ So says the headline in the Travel section of Mamamia, which bills itself as “Australia’s largest independent women’s media group”. Mamamia ‘Head of Content’ Holly Wainwright and family enjoyed a “courtesy” visit thanks to Expedia (Stayz) at Blue Island Culburra Beach, one of three homes advertised for short-term holiday rentals by Director of Higher Education at TAFE NSW, Anne Normoyle. This Culburra Beach property is zoned “Residential – A”.
The bods at Expedia in Seattle have obviously spent up big on a gaggle of Australian media influencers to “draw people’s attention back to the needs of regional Australia”. Not a whiff of pretext around ‘home sharing’: Expedia’s Australian corporates fly under the Stayz banner and that means ‘full-house’ commercial rentals. Those who have joined Expedia’s spin campaign include Edwina Bartholomew, Natalie Bassingthwaighte, Cameron Daddo, Alison Brahe, Jamie Durie, Adam Liaw